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win7-microsoft struggles to boost sales

June 15, 2009

Analysis of:Can windows 7 save the PC market? | hvrietsc.blogspot.com

1. Given the current economic crisis,I do not believe many PC owners will upgrade even if obliged to by slick marketing tricks. 2. I agree with author that there is not enough novelty/performance improvement to lure purchasers. 3. The strong opposition from EU challenging MS monopoly on Windows worlwide with heavy fines will take its toll.

Value added -ad media expenditure

June 10, 2009

Analysis of:Nielsen: U.S. Ad Spending Plummets $3.8 Billion | www.mediapost.com

In the current economic climate :- 1. Can the media expect that ad expenditure/revenue will be unaffected? Surely,they are as subject to market forces as any other industry!! 2. Does the media industry ask and evaluate value for money -given the total counter productive repetitive ads trying to brainwash consumers ? 3. The shift towards Hispanic ads in USA is hardly surprising given the increasing % of this population segment. I believe it is time for the media industry to a critical look at and ask the same soul searching questions as above;if not, the same market forces which have caused havoc among many of our industries will surely seal them to the same fate.

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