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Were the Meatballs Cooked Long Enough?

November 11, 2009

Analysis of:Exhibitors steaming over 'Meatballs' | www.hollywoodreporter.com

Sony is making "Cloudy With a Chance of Meatballs" available for Video On Demand (for Sony Bravia TV sets) and Blu Ray on December 8th. This has exhibitor marinara in a boil as Sony is pushing the limits of the window to take advantage of holiday marketing. Major exhibs are threatning to yank the film now if they proceed.Reasonable or Not?

3D Bottleneck on 10/2

October 8, 2009

Analysis of:Moviegoers feast on 'Zombieland,' 'Meatballs' | www.variety.com

Disney chose to release the retooled Toy Story/Toy Story 2 3D combo on 10/2 stomping on the third week of Cloudy with a Chance of Meatballs. Notwithstanding the wisdom of pushing into the marketplace with 3D on the top of another 3D film, there are some things we can derive from the results.

Final Destination Follow Up

September 10, 2009

Analysis of:'Final Destination' tops weekend box office | www.variety.com

The Final Destination 3D destroyed Halloween 2 in both the first and second weekends. We take a look at why.

The Power of 3D

August 31, 2009

Analysis of:'Final Destination' tops weekend box office | www.variety.com

The Final Destination opened this past weekend on 8/28 to numbers exceeding by some 40% the opening of the previous film in the franchise. 3D was the marketing hook.

Weinstein Struggles Revisited

August 30, 2009

Analysis of:Weinstein Co. Struggles Despite 'Inglourious' Success | online.wsj.com

The battle lines were drawn, the marketing machines put into the red zone, the horror showdown of 2009 commenced on Friday 8/28. Did The Weinstein Company's gamble pay off?

Weinsteins Struggles

August 28, 2009

Analysis of:Weinstein Co. Struggles Despite 'Inglourious' Success | online.wsj.com

The Weinsteins have been hailed as both marketing geniuses and as the bad boys of the entertainment industry. What is it with them?

Hollywood Summer School, Variety Flunks

August 16, 2009

Analysis of:Hollywood Summer School | www.variety.com

Variety magazine on 8/15/2009 headlines with a particularly shallow review of what can be learned from this summer's film release patterns.

3D More to Come

August 2, 2009

Analysis of:Two visions of 3-D's success | www.variety.com

Comparisons on 3D numbers versus standard 2D numbers are indeed difficult. Wether the film is live action or animation dictates the relative performance of 3D vs 2D. Animation has been the thrust of most 3D so far, but the real bonus will be in live action 3D.

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