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This Is About More Than Critical Mass

November 9, 2009

Analysis of:(Hollywood) Industry Slowly Embracing New Media | www.hollywoodreporter.com

The article makes a good point - that any technology or service needs to reach a large enough population for it to make business sense. But even if the entire US population starts downloading movies over the Internet, will there be enough of a market?The answer lies in the interplay between Internet and traditional PayTV services such as Video on Demand.

Data Deals Won't Get Twitter To Their Goal

October 13, 2009

Analysis of:Twitter talks data with Microsoft, Google | www.totaltele.com

Twitter is talking about data mining opportunities with Microsoft and Google, but this won't lead the company to its objective of defining consumer "engagement" with brands. Also, monetizing this data remains abstract outside of the search engine "last click" model.

UK Online Ad Dominance Doesn't Translate To Other Markets, Especially the U.S.

October 1, 2009

Analysis of:UK Internet ad spend overtakes TV for first time | www.reuters.com

Research from the IAB as well as PricewaterhouseCoopers and the World Advertising Research Center has found that Internet advertising spending has surpassed that of television advertising. This is primarily due to the relative weakness of ad-supported television in the U.K. market and does not directly translate to the U.S. and other markets in the Americas and AsiaPac regions.

Google Voice: Telco Schmelko - We're Neither!

September 30, 2009

Analysis of:AT&T asks FCC for curbs on Google | www.totaltele.com

The public debate between AT&T and Google isn't something that most consumers will either understand or care about at this point. The reality is that AT&T scared that Google will do for telephony what the company already did for the Internet -- which is to control the on ramp and to charge a toll for access to content and applications.

Don't Take The Twitter Ad Phenomenon To The Bank...not just yet

September 30, 2009

Analysis of:Twitter users twice as receptive to advertising | www.totaltele.com

Recent research into the online behaviors of Twitter users creates more questions than answers. This builds on an implicit assertion that brands can advertise on Twitter for free -- when the reality is that all marketing costs money, and there are no free lunches.Despite the hype cycle of jumbled logic and shoddy analysis, it's not yet time to take Twitter to the bank.

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