Bart Barden

Senior Director of Marketing, POPCAP GAMES, INC.

Member of the Media Council

Council Member Biography

Bart Barden is the founder of Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. Mr. Barden is also the Senior Director of Marketing at Popcap Games, a video game developer. He specializes in digital marketing, social networking, mobile, optimizing online spend, and ad serving technology. Previously, he was a Group Product Manager at MSN.com, the internet division of Microsoft, where he was responsible for the development, planning and performing strategic analysis of advertising technologies; and Senior Consultant at Ernst and Young. He is experienced in trends and landscape for ad and online marketing tools including: SEM and paid-search (Google and Yahoo) Ad Networks (Tribal Fusion and VCLK) video and rich ads, Social Networks (Twitter and Facebook applications) and analytics platforms (Omniture) He is knowledgeable in advertising and platform solutions, micropayments, ROI for online marketing, and advertising opportunities within video, mobile, gaming, and other publishing applications and services. (This is me - Update Profile)

Employment History

2007 - present: Senior Director of Marketing, POPCAP GAMES, INC.
2005 - present: Founder / CEO and Owner, Red Zone Digital
2000 - 2005: Group Product Manager, MICROSOFT CORPORATION
1998 - 2000: Senior Consultant, ERNST & YOUNG LLP

GLG News^SM Analyses by Bart Barden(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Yahoo Focusing on Premium Ad Inventory

February 15, 2007

Analysis by:Bart Barden, Senior Director of Marketing, POPCAP GAMES, INC.

Analysis of: Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Is Yahoo Panama Too Late?

February 13, 2007

Analysis by:Bart Barden, Senior Director of Marketing, POPCAP GAMES, INC.

Analysis of: Friendster Using Google Search and Ads | blog.searchenginewatch.com

Key Point 1: Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Mobile Advertising Needs Standard Products for Growth

February 9, 2007

Analysis by:Bart Barden, Senior Director of Marketing, POPCAP GAMES, INC.

Analysis of: Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com

Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.Key Point #1: Standardization will drive more growth.Key Point #2: ...