Bart Barden

Senior Director of Marketing, POPCAP GAMES, INC.

Member of the Media Council

Council Member Biography

Bart Barden is the founder of Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. Mr. Barden is also the Senior Director of Marketing at Popcap Games, a video game developer. He specializes in digital marketing, social networking, mobile, optimizing online spend, and ad serving technology. Previously, he was a Group Product Manager at MSN.com, the internet division of Microsoft, where he was responsible for the development, planning and performing strategic analysis of advertising technologies; and Senior Consultant at Ernst and Young. He is experienced in trends and landscape for ad and online marketing tools including: SEM and paid-search (Google and Yahoo) Ad Networks (Tribal Fusion and VCLK) video and rich ads, Social Networks (Twitter and Facebook applications) and analytics platforms (Omniture) He is knowledgeable in advertising and platform solutions, micropayments, ROI for online marketing, and advertising opportunities within video, mobile, gaming, and other publishing applications and services. (This is me - Update Profile)