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Bart Barden

Bart Barden, CEO and Owner, Red Zone DigitalCEO and Owner
Red Zone Digital
Member of the Media Council

Bart Barden is the Chief Executive Officer at Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. He specializes in content development, social networking, mobile, optimizing online spend, and ad serving technology. Previously, he was a group product manager at MSN.com, the internet division of Microsoft, where he was responsible for the development, planning and performing strategic analysis of advertising technologies; and senior consultant at Ernst and Young. He is experienced in trends and landscape for ad and online marketing tools including: SEM and paid-search (Google and Yahoo) Ad Networks (Ad.com and Tribal Fusion) video ads, rich media, E-mail marketing and analytics infrastructure and platforms (Omniture) He is knowledgeable in advertising and platform solutions, evaluating ROI for online marketing, and advertising opportunities within video, mobile, gaming, and other publishing applications and services. (This is me - Update Profile)


Employment History
2005 - present CEO and Owner
Red Zone Digital
2000 - 2005 Group Product Manager
Microsoft Corporation
1998 - 2000 Senior Consultant
Ernst & Young LLP
Unspecified - present Director of Marketing--PopCap.com
POPCAP GAMES, INC

GLG Study Groups with Bart Barden(?)

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GLG NewsSM Analyses by Bart Barden(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Yahoo Focusing on Premium Ad Inventory | 02-15-2007
Analysis of: Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com
Author: Bart Barden, CEO and Owner, Red Zone Digital

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Is Yahoo Panama Too Late? | 02-13-2007
Analysis of: Friendster Using Google Search and Ads | blog.searchenginewatch.com
Author: Bart Barden, CEO and Owner, Red Zone Digital

Key Point 1:  Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2:  Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Mobile Advertising Needs Standard Products for Growth | 02-09-2007
Analysis of: Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com
Author: Bart Barden, CEO and Owner, Red Zone Digital

Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth.  Several smaller companies are trying to position themselves to bridge the gap.Key Point #1:  Standardization will drive more growth.Key Point #2: ...

GLG InstituteSM Seminars with Bart Barden(?)

 

Recent Seminars

GLGi: Online Ad Networks
San Francisco, 11-13-2007
GLGi: Online Ad Networks
New York, 09-13-2007
GLGi: Social Networking Overview
Boston, 03-14-2007
View All GLG InstituteSM Seminars with Bart Barden

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