Mr. Bart Barden

Senior Director of Online Business, POPCAP GAMES, INC.

Member of the Media Council

Council Member Biography

Bart Barden is the Founder of Red Zone Digital, a company providing online consultancy services for clients such as Microsoft and Facebook. Mr. Barden is also the Senior Director of Online Business at Popcap Games, a video game developer. He specializes in digital marketing and distribution, social networking, optimizing online spend, and digital distribution. Previously, he was a Group Product Manager at MSN.com, the internet division of Microsoft, responsible for development, planning and strategic analysis; and Senior Consultant at Ernst and Young. He is experienced in trends for ads, social and online marketing including: SEM and paid-search (Google/Yahoo/BING) Ad Networks, video ads, monetizing social network applications and marketing spend (Facebook and Twitter) and analytics platforms (Omniture and Kontagent). He is knowledgeable in advertising, social network monetization, micropayments, ROI for online marketing, and revenue strategy for digital distribution and gaming. (This is me - Update Profile)

Employment History

2007 - Unspecified: Senior Director of Online Business, POPCAP GAMES, INC.
2005 - Unspecified: Founder / CEO and Owner, Red Zone Digital
2000 - 2005: Group Product Manager, MICROSOFT CORPORATION
1997 - 2000: Senior Consultant, ERNST & YOUNG

GLG News^SM Analyses by Bart Barden

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Yahoo Focusing on Premium Ad Inventory

February 15, 2007

Analysis of:Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Is Yahoo Panama Too Late?

February 13, 2007

Analysis of:Friendster Using Google Search and Ads | blog.searchenginewatch.com

Key Point 1: Yahoo has been losing publishers to Google prior to Panama Launch

Key Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Mobile Advertising Needs Standard Products for Growth

February 9, 2007

Analysis of:Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com

Executive Summary:

Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.

Key Point #1: Standardization will drive more growth.

Key Point #2: Currently there are room for 3rd parties to provide innovative services in the Mobile Advertising Value Chain.

Key Point #3: Carrier fees and distribution have limited innovation.

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GLG Study Groups with Bart Barden(?)

Study Group Name	No. Members
TMT Council Members in Member Programs	18309
Media Experts in GLG Member Programs	4949
Media Buyers	1330
Online Advertising Experts	639
Digital Media Distribution Experts	604