
Senior Director of Online Business, POPCAP GAMES, INC.
Member of the Media Council
Bart Barden is the Founder of Red Zone Digital, a company providing online consultancy services for clients such as Microsoft and Facebook. Mr. Barden is also the Senior Director of Online Business at Popcap Games, a video game developer. He specializes in digital marketing and distribution, social networking, optimizing online spend, and digital distribution. Previously, he was a Group Product Manager at MSN.com, the internet division of Microsoft, responsible for development, planning and strategic analysis; and Senior Consultant at Ernst and Young. He is experienced in trends for ads, social and online marketing including: SEM and paid-search (Google/Yahoo/BING) Ad Networks, video ads, monetizing social network applications and marketing spend (Facebook and Twitter) and analytics platforms (Omniture and Kontagent). He is knowledgeable in advertising, social network monetization, micropayments, ROI for online marketing, and revenue strategy for digital distribution and gaming. (This is me - Update Profile)
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Yahoo Focusing on Premium Ad Inventory
February 15, 2007
Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com
The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.
February 13, 2007
Friendster Using Google Search and Ads | blog.searchenginewatch.com
Key Point 1: Yahoo has been losing publishers to Google prior to Panama Launch
Key Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective
Mobile Advertising Needs Standard Products for Growth
February 9, 2007
Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com
Executive Summary:
Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.
Key Point #1: Standardization will drive more growth.
Key Point #2: Currently there are room for 3rd parties to provide innovative services in the Mobile Advertising Value Chain.
Key Point #3: Carrier fees and distribution have limited innovation.
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18309 |
| Media Experts in GLG Member Programs | 4949 |
| Media Buyers | 1330 |
| Online Advertising Experts | 639 |
| Digital Media Distribution Experts | 604 |
November 13, 2007 | San Francisco
GLGi: Online Ad NetworksSeptember 13, 2007 | New York
GLGi: Online Ad NetworksMarch 14, 2007 | Boston
GLGi: Social Networking OverviewMarch 13, 2007 | New York
GLGi: Social Networking OverviewJune 22, 2006 | San Francisco
GLGi: Social Networking Advertising Outlook Seminar