Ms. Cathy Stauffer
Founder, Cathy Stauffer Consulting
Member of the Retail Council
Council Member Biography
Cathy Stauffer is Owner of Cathy Stauffer Consulting, a consultancy which advises on retail & consumer strategies & trends, brand positioning, product development and selling strategies. She is an expert in marketing, merchandising and retailing of consumer technology and building consumer brands. She was SVP/CMO at Gateway Computers, a US $4 billion multi-channel PC manufacturer & direct marketer that included the eMachines brand. She has been President and Executive Vice President, Merchandising & Marketing at Good Guys, a regional specialty retailer of consumer electronics, which she helped grow into a US $1 billion dollar business, and oversaw all product categories including flat panel TVs, Home Theater, audio & video components, digital cameras, mobile audio, MP3, wireless phones, video games & accessories. Ms. Stauffer is also a Partner at Evo Consulting, a consulting firm that provides high-impact solutions to companies seeking to enter the global consumer technology market. (This is me - Update Profile)
Employment History
- 2009 - 2009
- Partner, Evo Consulting
- 2005 - Unspecified
- Founder, Cathy Stauffer Consulting
- 2004 - 2005
- Chief Marketing Officer and SVP, Marketing, GATEWAY, INC.
- 1997 - 2004
- President, Good Guys
- 1997 - 2003
- Executive Vice President- Merchandising , Good Guys
GLG NewsSM Analyses by Cathy Stauffer(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Droid - The Insecure Macho Phone?
November 10, 2009
With $100M Saturation Campaign, Droid Will Be Impossible to Avoid | adage.com
The tone (and cost) of this campaign seems completely over-the-top -- why all the negative energy Verizon?
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Slow And Steady Keep Radio Shack In The Race
November 9, 2009
RadioShack Up; iPhone Seen Helping '10 EPS, Wireless Efforts | online.wsj.com
Since taking over Radio Shack in 2006 Julian Day has taken a very methodical, first things first approach to getting the house in order, beginning with controllable costs: cutting SG&A, closing underperforming stores, consolidating multiple service and distribution centers, improving inventory management and de-cluttering stores all the while being very mindful of cash. But, the big question was always in a digital world, was Radio Shack relevant?
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November 9, 2009
Think The Droid Launch Was A Let Down? Not So Fast. | www.washingtonpost.com
Over the launch weekend, I saw strong, consistent traffic for the Droid along with great enthusiasm from salespeople. But not just for the Motorola Inc. Droid – the HTC Droid Eris was also generating a lot of interest, and sales.
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How High Is Up for The iPhone?
October 22, 2009
Apple increases iPhone sales 7% to 7.4 mln in Q3 | www.telecompaper.com
With over 20 million iPhones sold in fiscal 2009, the iPhone appears to be just beginning to build steam. Too soon to ask how long Apple can continue its dominance, the question is how dominant can it become.
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Who Exactly Does Dell Want To Be?
October 20, 2009
Dell's Extreme Makeover | www.businessweek.com
Michael Dell is clearly working very hard to makeover Dell, but makeover to what? I think one of the biggest challenges right now is it’s not clear who the new Dell is, or how they want to be seen, aside from successful.
Leading institutions connect with Cathy Stauffer through GLG
GLG Study Groups with Cathy Stauffer(?)
| Study Group Name | No. Members |
|---|---|
| Commercial Printing Experts | 1350 |
| Digital Media Distribution Experts | 538 |
| Direct Mail Marketing Experts | 473 |
| Direct Mail Marketing Experts (North America) | 434 |
| Personal Computing Manufacturing Professionals | 404 |
GLG Live Meetings with Cathy Stauffer(?)
Recent Seminars
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September 27, 2006 | New York
GLGi: Consumer Electronics: From Popular Mechanics To Pop Culture -
September 26, 2006 | Boston
GLGi: Consumer Electronics: From Popular Mechanics To Pop Culture