Red Zone Digital
www.redzonedigital.comRedzone Digital provides online monetization and revenue generating services, across the online value chain, with a focus on advertising products, subscription and revenue planning. We have unique experience and expertise in servicing a variety of clients including marketers, advertisers, publishers, and investment organizations, such as private equity firms. Our primary focus is providing strategic planning for clients who are looking to leverage online advertising and marketing for products or services. Redzone draws on over 10 years of advertising technology, Internet startup, industry association and venture capital experience to provide leadership strategies for interactive, advertising and media businesses.
Leading Experts at Red Zone Digital(?)
Total Experts: 1
Bart Barden
CEO and Owner
Bart Barden is the Chief Executive Officer at Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. He specializes in content development, social networking, mobile, optimizing online spend, and ad serving technology. Previously, he...
GLG NewsSMAnalyses by Leading Experts at Red Zone Digital(?)
Top 5 Recent NewsThe deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.
Key Point 1: Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective
Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.Key Point #1: Standardization will drive more growth.Key Point #2: Currently there are room for 3rd parties to provide innovative services in the Mobile Advertising...
GLG Study Groups Relevent to Leading Experts at Red Zone Digital(?)
| Top 5 Study Groups | Members |
|---|
| TMT Council Members in Member Programs | 13324 |
| Marketing or Advertising Experts | 4195 |
| Media Experts in GLG Member Programs | 3307 |
| Media Buyers | 919 |
| Online Advertising Experts | 493 |