Leather Goods represent one of the most important categories for many luxury goods companies. Leather goods consist of such items as handbags, backpacks, briefcases, luggage, wallets, coin purses, agendas, etc. For many high-end luxury brands such as Louis Vuitton, Gucci, Hermes, and Bottega Veneta, leather goods are the core business and represent the highest percentage of the company's sales. These European luxury houses built their brands' heritage around leather goods and then later expanded into other product categories such as shoes, ready to wear, jewelry, textiles, fragrances, eye wear etc. Leather goods are the core business of such mid-luxury brands such as Coach, Furla, Mulberry, Dooney and Burke, etc. Many retailers enjoy reaping the benefits of high sales of leather goods because the category overall tends to have higher margins than other retail categories. Therefore, today brands such as Chanel, Ralph Lauren, Burberry, Cartier, Bulgari, Escada, Tod's, and Jimmy Choo which have a heritage in another retail category are now working to grow their leather goods businesses.