Summary
1. Timex Group basic customers are of middle class familly. 2. Timex leads in that part of class in cheap and medium range. 3. By Colabrating with few Italian Brands its just to show hands in High End Watch Industry. 4. Other Brands in Luxury Watches are known for their Excellence in High End Watches and its diffcult to steal that market share from them. 5. Compition with elite manufactres will be a tough task for Timex.
Analysis
Timex Group is known for their cheap and middle range watches and they have a very good market share of that which generally came from the middle class famillies and from an average income customer who wish to buy a good watch in Budget.
So, we can say that Timex main clientae is of Budget customers which cannot affod to spend on Luxury Watches.
According to the article Timex is colabrating with some Itanlian Fashin Houses. Its good for Timex in order to attract its budget customers but in practical that attraction can not be earned beacuse that Budget customer cannot spend high amount for High End Luxury Watches.
There is a trick in the deal to get more name in the market and try to steal the market share from High End Watches Brands presently in the market.
But its a tough task for Timex because they will be new in that particular sector besides of their speciality in Budget Watches. As, the present Brands has their own clientage and Excellency in High End Luxury Watches with their speciality in that like Rolex and LVMH they both are known for their luxury watches and fashion trendy products while Timex is known for some other kind of watches.
Its also true that colabration of the Group with Italian Fashion Brand will make a diffrence in that image but its hard to earn from that changed image and it will take long time for Timex and its partners to steal that market share from present Luxury Watches Brands.
And in a case it might be possible that these present Brands will study Timex Luxury Products and will have more than that in their stores and manufactring units.
By the entry of Timex and partners compition will likely to grew in coming times but in the end present luxury brands are going to win the race beacuse of their experince in the field of High End Watches as of limited clientage and staisfactory results of present brands.
