Summary
Google has brought a breadth of fresh air in the search engine arena, and has quickly grabbed market share, but may have to up its efforts in innovation to maintain its position. Bing is not just a slightly different way to do and present search results, it is the way forward.
Analysis
The source article is a good PR for Google, which will need it more and more as Bing develops and Microsoft pours from $80 to $100 million to market it.
Google has not improved its search engine dramatically, and now need to put its innovation cap back on.
The efforts described may help Google perception of innovation, but how many of its users have actually noticed the changes?
Furthermore, if rumours are anything to go by, Bing may include the power of Wolfram, giving it an edge hard to catch up with.
How fast Google will bring innovation to its search engine will show how thin they spread themselves, and it may turn out that they have too many fingers in too many pies.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
