Summary
Traditional on-premises business software vendors are facing challenges on multiple fronts including declining license revenues, SaaS competition and customer dissension about annual maintenance costs.
Analysis
Licenses are the lifeblood of these on-premises vendors, but they're struggling to sell software licenses and reporting large declines in license revenues. Meanwhile SaaS business software vendors are reporting substantial increases in new subscription revenues. Considering the challenges, why not proactively change the game and give the product licenses away?
This article is my blog post to hopefully get these vendors to think about a different and proactive response to the challenges they’re facing.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
