Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

Study Group: Advertising Purchasers

Council Members in this Study Group: 10

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Greg Smith

Chief Operating Officer
NEO OGILVY LLC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Greg Smith is Chief Operating Officer at Neo@Ogilvy, a full-service digital and direct media company and a digital/direct media agency. His clients include American Express, TD Ameritrade, Cisco, IBM, P&G, Samsung, HSBC, British Telecom, Allstate and...

Jay Krihak

Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Jay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's...

GLG NewsSM Analyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Now They Tell Me...

January 14, 2008

With Wii and DS, Nintendo Has 2 Hit Game Devices | www.nytimes.com

I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned.  As a result, it hasn't received it's due until now because of the DS shortage.  That signifies that there's plenty more growth & development to come in this space in 2008.

The Xbox 360 Gets Another Add-On

January 14, 2008

Microsoft's Xbox Could Consider Blu-Ray Support | news.yahoo.com

Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD.  But with a video marketplace on Xbox LIVE, it might not matter much in the end.

Maybe That's What He Wants Us To Think.... Maybe...

December 10, 2007

Expect fewer industry mergers, says Riccitiello | www.gamesindustry.biz

If John Riccitiello thinks that there will be less consolidation, then I have to think either he doesn't see any viable merger/purchase options - which is crazy - or he wants us to think that so he can buy another company and reclaim the #1 publisher status.

Me & Mario Until 2am

November 26, 2007

Video Games Plumber’s Progress | www.nytimes.com

I consider myself to be a pretty hardcore gamer who loves First Person Shooters.  But nothing will ever stop me from playing a Mario or Zelda game, and there are no other icons of gaming like them.

Nintendo's Strength Will Continue into '08

November 16, 2007

Nintendo Number One in Game Sales | www.pcworld.com

With a strong lineup, third party publisher support and a strong next-gen installed base, Sony has a ways to catch up and few, strong exclusive titles for this holiday season.

View All GLG News by members of this Study Group

Members in this Study Group include these company types:

  • Online Advertising Agency
  • Mass Merchandisers and Discounters
  • Tier 3 Automotive Supplier
  • Systems Integrator (SI)
  • Incumbent Local Exchange Carrier (ILEC)
  • Broadcast Television Network

Members in this Study Group often have these job titles:

  • Group Account Director
  • Marketing Manager
  • Sales
  • Marketing Director
  • Director of Online & Interactive
  • Director
  • Chief Operating Officer