Study Group: Direct Mail Marketing Experts

Council Members in this Study Group: 473

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Jason Kra

Owner
Total Sports Resources

Jason Kra is the President and Owner of Foreign Resources Corporation (FRC), FRC Sportswear & Total Sports Resources, an apparel manufacturer and a supplier to virtually every major specialty apparel retailer, department stores, and discounters, where...

Rick Shea

President
Shea Marketing Consulting Inc.

Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal...

Allen Levenson

President
Gear Consulting Group LLC.

Allen Levenson is the former Vice President of Sales and Marketing at Asbury Automotive Group and currently President of Gear (Global Expertise in Automotive Retail) Consulting. Mr. Levenson is a highly sought after automotive consultant to the investor...

Edward Baim

CEO / Owner
BAIM ENTERPRISES, INC

Ed Baim is the Chief Executive Officer and Owner of Baim Enterprises, a 11 unit McDonald's franchise headquartered in Cherry Hill, NJ. Mr. Baim has been with the McDonald's system for more than 35 years. His stores are located in New Jersey, Philadelphia,...

Martin Brill

Managing Partner
Sweetwater Consulting LLC

Martin Brill is the managing partner of Sweetwater Consulting LLC, an apparel industry consultancy he co-founded nine years ago. At Sweetwater, Martin works to create long-term merchandsing and brand positioning strategies for multichannel retailers...

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GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Liz Claiborne Adds Licensing To Updated Business Model

November 20, 2009

Analysis by:Martin Brill, Managing Partner,

Analysis of:Liz Claiborne Reports $90 Million in Qurater | www.wwd.com

The immediate benefit of licensing the Liz Claiborne and Claiborne men's to J C Penny - and LCNY to QVC signal's a broader strategic play ahead for Liz Claiborne Inc.Celebrity designer Isaac Mizrahi's failed attempt to revitalize the fortunes of the brand at major department stores like Macy's, forced the company to make a decision that will have long term strategic implications for the company.

Financial Armageddon off the table; now what?

November 19, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Goldman Sachs launches $500M small-business venture | www.njbiz.com

Since we all seem to agree that financial Armageddon is off the table, and multiple iterations of TRILLIONS of dollars of current US taxpayer capital & debt has flooded the economy, we all seem to also agree the future impact of this indebtedness is unknown.We also seem to agree that US small business can take us forward and create more opportunity and jobs.

Droid - The Insecure Macho Phone?

November 10, 2009

Analysis by:Cathy Stauffer, Founder,

Analysis of:With $100M Saturation Campaign, Droid Will Be Impossible to Avoid | adage.com

The tone (and cost) of this campaign seems completely over-the-top -- why all the negative energy Verizon?

Slow And Steady Keep Radio Shack In The Race

November 9, 2009

Analysis by:Cathy Stauffer, Founder,

Analysis of:RadioShack Up; iPhone Seen Helping '10 EPS, Wireless Efforts | online.wsj.com

Since taking over Radio Shack in 2006 Julian Day has taken a very methodical, first things first approach to getting the house in order, beginning with controllable costs: cutting SG&A, closing underperforming stores, consolidating multiple service and distribution centers, improving inventory management and de-cluttering stores all the while being very mindful of cash. But, the big question was always in a digital world, was Radio Shack relevant?

The Tale Of Two Droids

November 9, 2009

Analysis by:Cathy Stauffer, Founder,

Analysis of:Think The Droid Launch Was A Let Down? Not So Fast. | www.washingtonpost.com

Over the launch weekend, I saw strong, consistent traffic for the Droid along with great enthusiasm from salespeople. But not just for the Motorola Inc. Droid – the HTC Droid Eris was also generating a lot of interest, and sales.

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Members in this Study Group include these company types:

Independent Consulting Firm
Individual/Small Consultancy
QSR - Franchise
Consulting Firm

Members in this Study Group often have these job titles:

Chief Executive Officer
Director
President
Owner
Principal
Consultant
Marketing Manager
Marketing Director

Related Study Groups

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Commercial Printing Experts	1350
TMT Council Members in Member Programs	16437
Direct Mail Marketing Purchasers	98
Direct Mail Marketing Purchasers (North America)	94
Media Experts in GLG Member Programs	4339
Print Advertising Market Experts	236