Study Group: Direct Mail Marketing Purchasers (North America)

Council Members in this Study Group: 94

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Tracey Clanton

President
MARC

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...

Bart Barden

Senior Director of Marketing
POPCAP GAMES, INC.

Bart Barden is the founder of Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. Mr. Barden is also the Senior Director of Marketing at Popcap Games, a video game developer. He specializes...

Paula Peterson

President
Crown Luxury Consulting

Paula Peterson is the President of Crown Luxury Consulting, an independent consultancy firm that advises global companies on new ventures, brand strategy, product development, distribution, marketing, and media planning. Ms. Peterson is a noted industry...

Robert Cherins

President
Cherins & Co

Bob Cherins is currently the President of Cherins & Co LLC, a full service marketing, advertising and direct marketing strategic consulting agency. He has also taught a masters course in direct, digital, and database marketing at NYU. He is experienced...

Russell Findlay

Principal
JRFindlay Consulting

Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field...

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GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Financial Armageddon off the table; now what?

November 19, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Goldman Sachs launches $500M small-business venture | www.njbiz.com

Since we all seem to agree that financial Armageddon is off the table, and multiple iterations of TRILLIONS of dollars of current US taxpayer capital & debt has flooded the economy, we all seem to also agree the future impact of this indebtedness is unknown.We also seem to agree that US small business can take us forward and create more opportunity and jobs.

Capitalize Social Change

October 7, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Climate Change: How to Invest for the Possibility | seekingalpha.com

The social awareness of climate change presents an opportunity to capitalize on firms providing net benefits to the global carbon footprint.

JPMorgan, the man who encouraged lending

September 26, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:How to Stop a Credit Card Payment Increase | www.mainstreet.com

During the last major financial meltdown or depression, JPMorgan, the man who encouraged lending by laying down the gauntlet to his peers, single handedly stimulated the economy. He knew that the severe times dictated new and severe lending techniques. I believe there is going to be an even LARGER backlash to Chase and American Express and other credit card lending institutions, that continue in the business of credit card lending, and continue alienating the high FICO borrowers.

More Fantasy Business, Really!

September 18, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Fantasy Football Open Championship Awards First-Ever Million Dollar Grand Prize | www.reuters.com

Last year the first-ever million dollar prize for a Fantasy Football league was awarded, indicating that this fantasy business is becoming big business. Since 1998 our firm's FMPartnersOnLine holdings have engaged in providing sports content via Internet affiliates. Sign-ups for the 2009 fantasy football season began on Jan. 12 - and are still being started since the beginning of the NFL season.

Thanks, but no thanks

September 17, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Lending in Europe continues to shrink | www.ft.com

Banks across Europe have insisted in recent months any decline in lending is due to a falloff in demand, not supply. Supply is not useful if the line or rate does not make any sense.

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Members in this Study Group include these company types:

Full Service Advertising Agency
Independent Consulting Firm
Online Advertising Agency
Strategic Management
Direct Marketing
Full Service Residential Mortgage
Consumer Packaged Goods Manufacturer
Regional Banks
National Banks

Members in this Study Group often have these job titles:

Marketing Director
Director
Marketing Manager
Principal
Chief Executive Officer
Owner
President
Consultant

Related Study Groups

Study Group Name	No. Members
Direct Mail Marketing Purchasers	98
Direct Mail Marketing Experts (North America)	434
Direct Mail Marketing Experts	473
Direct Marketing Experts	296
Commercial Printing Experts	1350
Print Advertising Market Experts	236
Media Buyers	1094
TMT Council Members in Member Programs	16437