Study Group: Direct Marketing Experts

Council Members in this Study Group: 296

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Rick Shea

President
Shea Marketing Consulting Inc.

Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal...

Tom Ferrara

Chief Executive Officer
ForProfitEDU.com

Tom Ferrara is Chief Executive Officer of FF Ventures, an incubator and consultancy firm, where he has worked since May 2008. He is the Owner of the For profit and Career Education Industry Blog and the Creator of the LinkedIn networking group For Profit...

George Gue

President and CEO
National Supermarket Retail Cooperative

George Gue is the President and Chief Executive Officer at National Supermarket Cooperative Corporation based in New York City where he has worked since December 2005. Until January 2005, Mr. Gue was Division President for the Raleigh Division of Winn-Dixie...

Scott Pellicone

Vice President of Business Development
Quebecor World (USA) INC - CC

Scott Pellicone is the Vice President of Business Development at Quebecor World, a company specializing in graphic communication and commercial print services. He is the lead member of the team developing breakthrough digital and technological solutions...

Tracey Clanton

President
MARC

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...

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GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Financial Armageddon off the table; now what?

November 19, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Goldman Sachs launches $500M small-business venture | www.njbiz.com

Since we all seem to agree that financial Armageddon is off the table, and multiple iterations of TRILLIONS of dollars of current US taxpayer capital & debt has flooded the economy, we all seem to also agree the future impact of this indebtedness is unknown.We also seem to agree that US small business can take us forward and create more opportunity and jobs.

You Tube: A dominant role in the movie ecosystem? Not Likely...

October 14, 2009

Analysis by:Alan Cohen, Vice President- Strategic Business Development,

Analysis of:YouTube Explores Renting Movies Online | www.businessweek.com

You Tube might capture some of the movie distribution market if and only if they are able to work closely with the studios to develop a model that is beneficial to both the studios and consumer. Stiff competition awaits You Tube from multiple angles, not all movie industry related. The consumer, and their behavior, is a key component that must not be overlooked.

Capitalize Social Change

October 7, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Climate Change: How to Invest for the Possibility | seekingalpha.com

The social awareness of climate change presents an opportunity to capitalize on firms providing net benefits to the global carbon footprint.

JPMorgan, the man who encouraged lending

September 26, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:How to Stop a Credit Card Payment Increase | www.mainstreet.com

During the last major financial meltdown or depression, JPMorgan, the man who encouraged lending by laying down the gauntlet to his peers, single handedly stimulated the economy. He knew that the severe times dictated new and severe lending techniques. I believe there is going to be an even LARGER backlash to Chase and American Express and other credit card lending institutions, that continue in the business of credit card lending, and continue alienating the high FICO borrowers.

Electronic Coupons are coming soon

September 24, 2009

Analysis by:David Diamond, President,

Analysis of:The Breakfast Wars: Starbucks Learns to Cook | www.nytimes.com

Electronic couponing is finally read to happen. The combination of the current economic climate, the willingness of key leaders (P&G< Safeway and Kroger) to make it happen and the maturity of the enabling technologies means that after years of creeping forward, electronic couponing is ready to dominate

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Members in this Study Group include these company types:

Independent Consulting Firm
Individual/Small Consultancy
Full Service Advertising Agency
Strategic Management
Consumer Packaged Goods Manufacturer
Direct Marketing Agency
Consulting Firm

Members in this Study Group often have these job titles:

Director
Chief Executive Officer
President
Principal
Consultant
Marketing Manager
Marketing Director
Managing Director
Owner

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Online Advertising Experts	568