Study Group: Doubleclick Experts in GLG Member Programs

GLG News^SM Analyses by this Study Group's Leading Experts(?)

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Analysis by:Michael Bonfils, President and Worldwide Director,

Analysis of:Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

Why has Yahoo allowed themselves to become the RC Cola of search?

July 16, 2009

Analysis by:Lee Baler, Vice President/ Director,

Analysis of:Chrome vs. Bing vs. You and Me | www.nytimes.com

Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here? 

"Why isn't Twitter on the plan?"

June 30, 2009

Analysis by:Lee Baler, Vice President/ Director,

Analysis of:Google v. Facebook? What We Learn from Twitter. | battellemedia.com

Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should be?

Supplying Data That Matters: The Outliers Response to Declining CPM's

January 27, 2009

Analysis by:Lee Baler, Vice President/ Director,

Analysis of:Online CPM Prices Take Tumble | adage.com

Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content.  The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.

The reluctant advocate of a paid subscription service for NYTimes.com.

January 23, 2009

Analysis by:Lee Baler, Vice President/ Director,

Analysis of:New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com

For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall.  Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner,  the full range of options available to marketers is far more immense than consumers or external analysts could possibly realize. Per a piece in Silicon Alley on Thursday about moving NYTimes.com to a subscription site and charging more for the print piece, I agree almost completely with what many would call overly drastic actions. The Times needs to change their revenue model significantly to include custom publishing and more subscription based models. Here's why.

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