Study Group: Electronic Publishing Experts

Council Members in this Study Group: 19

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

Contact Gerson Lehrman Group to survey or consult with members of this Study Group

Leading institutions connect with members of this Study Group through GLG

Leading Experts in this Study Group

Steven Harnsberger

President
SHI Digital

Steven Harnsberger is the President at SHI Digital, a full time consultancy in online video and digital distribution of movies. From 2004-2008, he has served as the Vice President, Strategic Business Development at Sonic Solutions, a company specializing...

Bart Barden

Senior Director of Marketing
POPCAP GAMES, INC.

Bart Barden is the founder of Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. Mr. Barden is also the Senior Director of Marketing at Popcap Games, a video game developer. He specializes...

Robert Friedman

President
RLF Entertainment

Robert Friedman is the President of RLF Entertainment, an entertainment production and consultancy firm based in Beverly Hills, California. Mr. Friedman has worked in the entertainment business for over 30 years. Prior to forming RLF Entertainment, Mr....

Steven Ramirez

Consultant
Sharp Angle

Steven Ramirez is a strategy consultant with over 15 years of experience with entertainment and tech companies. He specializes in M&A Strategy, M&A Integration, Entertainment Business Planning, Strategic Marketing, Business Strategy, Business Process...

GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Hollywood Internet Movie Download Sites - Still Looking for a Business Model

November 6, 2009

Analysis by:Steven Harnsberger, President,

Analysis of:(Hollywood) Industry Slowly Embracing New Media | www.hollywoodreporter.com

Good article - the ugly truth about digital movies on the web is that no stand alone digital video content service makes money today, not CinemaNow (Sonic Nasdaq SNIC), Amazon, Vudu, or BlockBuster. The business model is missing, the revenue share small and the demand absent.Many have tried and failed including: Intertainer, MovieLink, Akimbo, Moviebeam - even CinemaNow was sold because it could not make money. The digital movie business model is broken....

national cinemedia leads the field-in live cinema entertainment

September 21, 2007

Analysis by:Robert Friedman, President,

Analysis of:National CineMedia and Marcus Theatres(R) Enter into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres | online.wsj.com

live cinema entertainment-via national cinemedia-opens new doors to revenue streams of movie theaters-broad and niche oriented events will create audiences that are not necessarily regular movie goers-by issueing subject matter that are not normally available.

Yahoo Focusing on Premium Ad Inventory

February 15, 2007

Analysis by:Bart Barden, Senior Director of Marketing,

Analysis of:Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Is Yahoo Panama Too Late?

February 13, 2007

Analysis by:Bart Barden, Senior Director of Marketing,

Analysis of:Friendster Using Google Search and Ads | blog.searchenginewatch.com

Key Point 1: Yahoo has been losing publishers to Google prior to Panama Launch

Key Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Mobile Advertising Needs Standard Products for Growth

February 9, 2007

Analysis by:Bart Barden, Senior Director of Marketing,

Analysis of:Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com

Executive Summary:

Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.

Key Point #1: Standardization will drive more growth.

Key Point #2: Currently there are room for 3rd parties to provide innovative services in the Mobile Advertising Value Chain.

Key Point #3: Carrier fees and distribution have limited innovation.

View All GLG News by members of this Study Group

Members in this Study Group include these company types:

Individual/Small Consultancy
Market Research Company*
Online Retailers / New Media Retailers
Online Publisher
Radio/Concert Promoter
Online Advertising Agency
Video Game Developer
Independent Consulting Firm
Cable Television Network
Broadcast Equipment
Furniture Retailer
Film Production Company

Members in this Study Group often have these job titles:

Consultant
Principal
Chief Executive Officer
IT Director
Researcher
Director
Chief Financial Officer
President
Marketing Director
Owner

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