Study Group: Print Advertising Market Experts

Council Members in this Study Group: 236

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Rick Shea

President
Shea Marketing Consulting Inc.

Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal...

Albert Greco

Senior Researcher
Institute for Publishing Research, Inc.

Albert Greco: Senior Researcher at Institute for Publishing Research; and Professor at Fordham's Graduate School of Business Administration. He prepares projections for "Publishers Weekly;" between 1999-2008 he prepared data for "Book Industry Trends."...

Tom Ferrara

Chief Executive Officer
ForProfitEDU.com

Tom Ferrara is Chief Executive Officer of FF Ventures, an incubator and consultancy firm, where he has worked since May 2008. He is the Owner of the For profit and Career Education Industry Blog and the Creator of the LinkedIn networking group For Profit...

Kevin Lee

Chairman & CEO
Did-it.com

Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such...

Michael Bonfils

President and Worldwide Director
SEM International

Michael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers...

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GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Mobile Advertising's Gold Rush

November 16, 2009

Analysis by:Gordon Borrell, CEO,

Analysis of:Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Unilever On the Prowl...Again !

October 1, 2009

Analysis by:Cyrus Bulsara, President,

Analysis of:Unilever Plans to Buy Sara Lee Soaps for $1.9 Billion | www.bloomberg.com

After the last major acquisition of TIGI, the Tony & Guy Salon Products unit, Unilever seems to be making the right acquisition moves and is on the prowl for CPG/FMCG companies again.

Digital Distribution

September 26, 2009

Analysis by:Peter Roithmayr, Principal,

Analysis of:Sony's Latest Gaming Device Cuts Out Retailers | www.cnbc.com

Sony's latest gaming device does NOT cut out retailers as this titles infers. There is still plenty of business for retailers to capture in this category with the PSP Go including hardware and accessory sales as well as pre-paid game cards (similar to Apple's iTune gift cards).

Electronic Coupons are coming soon

September 24, 2009

Analysis by:David Diamond, President,

Analysis of:The Breakfast Wars: Starbucks Learns to Cook | www.nytimes.com

Electronic couponing is finally read to happen. The combination of the current economic climate, the willingness of key leaders (P&G< Safeway and Kroger) to make it happen and the maturity of the enabling technologies means that after years of creeping forward, electronic couponing is ready to dominate

Kraft Continues Portfolio Shuffle

September 15, 2009

Analysis by:Rick Shea, President,

Analysis of:Kraft Under Pressure as Bid Value Slips | www.flex-news-food.com

Kraft Foods bid for Cadbury makes a lot of strategic sense and will allow them to increase their growth in international markets.The key to the deal is utilizing Cadbury's extensive distribution and sales network to further drive growth of existing Kraft products.Faced with the likelihood of having to increase the all cash portion of the bid Kraft will be looking at additional brands to divest and help pay for the acquisition.

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Members in this Study Group include these company types:

Individual/Small Consultancy
Full Service Advertising Agency
Media Specialist Agency
Consumer Packaged Goods Manufacturer
Retail Strategy / Operations Consultant
Newspaper Publisher
Independent Consulting Firm
Market Research Company*

Members in this Study Group often have these job titles:

Director
Principal
President
Chief Executive Officer
Owner
Marketing Director
Consultant

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Print Advertising Purchasers (North America)	148