All GLG News Analyses Filed Under: Internet

AOL spins off TW... and the change will be...?

November 19, 2009

Analysis by:GLG Expert Contributor

Analysis of:  AOL spinoff to become effective 10 Dec | www.totaltele.com

... minimal if at all.AOL and TimeWarner were never happy bedfellows. Now they will continue their own merry ways separately.

Gordon BorrellCEOBorrell Associates Inc

Mobile Advertising's Gold Rush

November 16, 2009

Analysis of:  Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where...

How Can Linkedin's New Features Help Job Seekers?

November 15, 2009

Analysis by:GLG Expert Contributor

Analysis of:  How Can Linkedin's New Features Help Job Seekers? | recareered.blogspot.com

Linkedin has released some interesting upgrades in the past week that can help job seekers.

Will social networks finally pay on their promises?

November 15, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Holiday shoppers' search extends to social media | www.moneycontrol.com

Social networks, like MySpace, Facebook, LinkedIn and others, are about to be seen as an interesting target audience for marketing purposes. Will this be a first step into a new area of marketing campaigns?

Mobile Media Coming From Hollywood

November 13, 2009

Analysis by:GLG Expert Contributor

Analysis of:  (Hollywood) Industry Slowly Embracing New Media | www.hollywoodreporter.com

All major studios having a group that now focuses on generating revenue for the mobile industry. For their properties, they bring ring tones, wallpapers, games as well as movie trailers and full length movies to the mobile market. They actively pursue deals with device OEMs, wireless carriers as...

Performance, Trends and Results of Online Video Advertising.

November 12, 2009

Analysis by:GLG Expert Contributor

Analysis of:  UK Internet ad spend overtakes TV for first time | www.reuters.com

Online video advertising performance has often been reduced to compare click through rates on prerolls or overlays versus rich media. But actually, it is more than that. Performance includes emerging technologies (ad formats, reporting, audience and contextual targeting) leading to redefine established...

What Are EA's Reasons For Purchasing Playfish?

November 9, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Electronic Arts Buys Playfish For At Least $275 Mln | online.wsj.com

Electronic Arts (ERTS) is acquiring development and marketing expertise in a non-traditional and fast-growing segment of the video game industry EA is also taking ownership of Playfish's valuable player network, which can be heavily leveraged via future cross promotional tactics. EA may be...

Steven HarnsbergerPresidentSHI Digital

Hollywood Internet Movie Download Sites - Still Looking for a Business Model

November 6, 2009

Analysis of:  (Hollywood) Industry Slowly Embracing New Media | www.hollywoodreporter.com

Good article - the ugly truth about digital movies on the web is that no stand alone digital video content service makes money today, not CinemaNow (Sonic Nasdaq SNIC), Amazon, Vudu, or BlockBuster.  The business model is missing, the revenue share small and the demand absent.Many have tried and failed...

Stormy weather ahead

November 5, 2009

Analysis by:GLG Expert Contributor

Analysis of:  A trip into the secret, online 'cloud' | edition.cnn.com

This article does a good job of explaining what cloud computing is to non IT professionals: a messy  system of thousands of web servers scattered around the world..It may be interesting to get to know  the where/when/how our data is managed, but that is not a crucial point.Likewise with financial scums,...

Yahoo’s Online Advertising Has Stabilized After The Economic Slump

November 3, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Yahoo: Online Advertising Has Stabilized | www.businessweek.com

Yahoo’s online advertising business has witnessed a rapid emergence in its revenue in the last quarter and a dropdown in its search and display segment. Similarly Google has also shown a modest growth in this market. The report submitted by these companies showed the current and future outlook of online...

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