All GLG News Analyses Filed Under: Internet

Cathy StaufferFounderCathy Stauffer Consulting

For Studios and YouTube, Love = Money

September 23, 2009

Analysis of:YouTube Explores Renting Movies Online | www.businessweek.com

Hollywood Studios want an online distribution model that works for them. One that values and respects premium content, monetizes it, protects the content owners, and increases demand.  Beyond that they aren’t that particular. If You Tube can deliver that, then they are their friend. If YouTube threatens that, then they aren't.

P.J. LouisPresidentPJ Louis LLC

Yahoo – Is It Still Relevant?

September 23, 2009

Analysis of:Yahoo's $100 Million Ad Blitz | www.businessweek.com

Yahoo is about 14 years old now. It has accomplished a great deal.

Yahoo! is Wasting $100 Million on Ad Blitz

September 23, 2009

Analysis by: GLG Expert Contributor

Analysis of:Yahoo's $100 Million Ad Blitz | www.businessweek.com

Yahoo's! attempt to grow traffic and brand loyalty by a traditional advertising campaign is not the right course of action for the problems they face. It seems as though they are talking to themselves. 

Mark MariottiChief Executive OfficerFuture Management Holdings Inc

More Fantasy Business, Really!

September 18, 2009

Analysis of:Fantasy Football Open Championship Awards First-Ever Million Dollar Grand Prize | www.reuters.com

Last year the first-ever million dollar prize for a Fantasy Football league was awarded, indicating that this fantasy business is becoming big business. Since 1998 our firm's FMPartnersOnLine holdings have engaged in providing sports content via Internet affiliates. Sign-ups for the 2009 fantasy football season began on Jan. 12 - and are still being started since the beginning of the NFL season.

Cathy StaufferFounderCathy Stauffer Consulting

Adobe and Omniture - A Sum Much Greater Than The Parts

September 17, 2009

Analysis of:Adobe Says It's Buying Omniture To Fill Customer Need>ADBE | online.wsj.com

The value proposition created by combining Adobe creation tools and Omniture analytics could be truly transformative for Adobe, and for a whole industry of designers, advertisers, publishers and e-tailers. The sad truth is, even with all the strides made in slick analytics and cool web creation tools, when it comes to truly optimizing websites, advertisers and business operators still too often feel like they're driving blind.

Getting Advertising Bang For the Buck On the Internet

September 14, 2009

Analysis by: GLG Expert Contributor

Analysis of:Ad Shift Throws Blogs A Business Lifeline | www.nytimes.com

Internet advertising is the way to go.It is directed to a specific audience, it reaches huge numbers of people,and it is cheap to buy. Sites like Facebook,Huffington Post,and PressPassTV are an advertisers dream come true. Making them work for a sponsor is the new and exciting challenge and opportunity. for the advertising industry.

Alibaba to pose real threat to eBay and Amazon

September 11, 2009

Analysis by: GLG Expert Contributor

Analysis of:China's Alibaba To Invade U.S. | tinyurl.com

China's Alibaba Group operates the world's largest B2B business site, enabling millions of suppliers to display their wares to buyers worldwide. They also operate Taobao.com,  one of Asia's largest shopping sites, as well as Alipay, their version of PayPal. So when Alibaba says it plans to launch an e-commerce platform in the U.S. by the end of this year, this should result in a heads-up response worthly of whiplash from eBay, Amazon, and Walmart. 

The R(E)volution of Online Advertising

September 5, 2009

Analysis by: GLG Expert Contributor

Analysis of:Research Shows Online Advertising on Par with TV Advertising in Growing Retail Sales | www.comscore.com

As web use becomes ever more convenient, consumers will continue to spend more time online and will look for brand propositions that deliver entertainment, service and convenience. Brands that understand the importance of a consistent two-way relationship and have the crucial business processes in place, will benefit from a trading environment that brings them as close to their customers as a medieval merchant once was.

Advice To Google Re Its Gmail Outage Fiasco

September 2, 2009

Analysis by: GLG Expert Contributor

Analysis of:Google apologises for Gmail outage | www.guardian.co.uk

There are several lessons to be learned here: 1 Have a second email account that is with another company, and ensure that your email contacts know of it. 2 Ensure that there are other means of communicating urgent messages, other than via email. 3 Ensure that there is a robust and well tested disaster recovery/contingency plan in place. 4 When you are explaining to your customers why the system failed, don't lie

Michael BonfilsPresident and Worldwide DirectorSEM International

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Analysis of:Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

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