All GLG News Analyses Filed Under: Media

Yes, TV provides advertisers "critical mass" necessary for broad immediate reach. Yes, TV is the only medium with the ability to reach 50%+ of any given demographic. These two "yesses" will continue to change and evolve in 2009 and beyond.

Misconceptions abound regarding TV's penetration, when in fact TV ads are delivered on an extremely fragmented and segmented playing field.  Key is to find the medium that delivers the largest share of the audience you seek, then to repeat your message in / on that medium as often as you can afford...

Publicity and Communication are basics business survival ways and the purpose of being global  and grow up has made them adapt  to time and trends.  Among most used ways are Television and Internet. Advantages offered by one and another are disadvantages for each other.   Even...

Deloitte’s survey of how consumers pay attention to ads indicates that TV still wins over the Internet, but does not measure the ad effectiveness for buying behavior.

A new research report from Deloitte offers some interesting data with implications for advertising-supported media.

undefinedundefined undefinedIf NBC's move of Jay Leno to prime time at 10 pm is successful it may have significant implications for the  future economics of the US network television industry.  

Detroit newspapers The Free Press and Detroit News, who operate together under a joint agreement, announce plans to cut home delivery to just three days a week, hoping readers will move online to access the papers, or buy a reduced size single copy version. 

NBC keeps Jay Leno at the network by giving the current Tonight Show host a new nightly, prime-time program at 10:00 pm EST.  Its a huge move for NBC, with many ramifications.

Like any industrial plant Newspaper Plants need to continually focus on the productivity and efficiency of their operations. For printing plants this translates into waste reduction which (like the printing process itself) is influenced by many factors. The original article perhaps has renewed relevance...

The article analyzes the content supplier options available to Univision were Televisa to prevail in the Televisa vs. Univision litigation. According to 2007 public filings of  Univision's $1.6 billion of television revenues, $517 millon were directly attributable to Televisa supplied programming...