All GLG News Analyses Filed Under: Media

Like father like son

October 21, 2009

Analysis by: GLG Expert Contributor

Analysis of:Spain’s TV ads through a big slump | www.rapidtvnews.com

Spain like all European countries looks to the US when it comes to advertising. If ad sales are soft in America they are softer in Europe. When ad sales are robust in the US then six months later same is true for the rest of the world, including Asia.Television and Advertising were invented in the US and will always be an American concept.

What will be the next scenario for advertising investment in Spain?

October 16, 2009

Analysis by: GLG Expert Contributor

Analysis of:Spain’s TV ads through a big slump | www.rapidtvnews.com

The advertising investment will go down to 2003 levels - 5.600.000 €, meanwhile others factors could play a key role for the recovery of the advertising industry such as the new public TVE without advertising, The DDT and the Analogic blackout

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS

Spain's TV Slump Indicative of Tough Economy

October 16, 2009

Analysis of:Spain’s TV ads through a big slump | www.rapidtvnews.com

The weakening advertising economy in Spain is the direct result of an economy struggling with recession and also reflects shifts in consumption patterns involving new media.

3D Bottleneck on 10/2

October 8, 2009

Analysis by: GLG Expert Contributor

Analysis of:Moviegoers feast on 'Zombieland,' 'Meatballs' | www.variety.com

Disney chose to release the retooled Toy Story/Toy Story 2 3D combo on 10/2 stomping on the third week of Cloudy with a Chance of Meatballs.  Notwithstanding the wisdom of pushing into the marketplace with 3D on the top of another 3D film, there are some things we can derive from the results.

Cathy StaufferFounderCathy Stauffer Consulting

Walmart, DVDs, Redbox And A Better Value Proposition

October 5, 2009

Analysis of:Wal-Mart Scales Back DVD Displays | online.wsj.com

While it always makes sense to cut slow movers in favor of faster moving, more popular merchandise, when it comes to DVDs and Walmart there's a greater dynamic at play - physical media is losing it's appeal with many customers, and Redbox has begun offeringa far superior value proposition for Walmart and their customers.

Performance Royalty Act will Doom Performers

October 4, 2009

Analysis by: GLG Expert Contributor

Analysis of:Performance Rights Act | www.opencongress.org

Radio is still THE main method for generating the sampling that leads to purchase. Thinking,  "That's great for new releases, but not fair that older songs are used for free?"  Two notes: 1) What's the value of the initial usage - which is entirely promotional?  If artists and labels had to PAY for it, (which they might in the future) they'd never afford it!  2) Check who's listening to what 18-34's are listening to 60's, 70's and '80 music and THEY'RE BUYING IT, after hearing it on the radio.  

Momentum behind Panasonic 3D TV technology

October 1, 2009

Analysis by: GLG Expert Contributor

Analysis of:Panasonic Enlists Hollywood To Promote 3D TVs | www.businessweek.com

With a consumer unfriendly product Panasonic has gained early momentum with Hollywood studios in an impending 3D display technology format war. Whether Panasonic's technology will win out eventually is still uncertain.

Drug Advertising Paradox

September 28, 2009

Analysis by: GLG Expert Contributor

Analysis of:New Drug Discovery Methodologies - Evolving Role of Clinical Data Managers | projectsolution.webs.com

Advertising by crude definition pertains to the process of promoting the awareness of a product or service to the general public or targeted consumers.Over the past decade, a new advertising product has penetrated the marketplace called "Informecials".Infomercials are a form of controlled advertising, whose content is aimed at educating the prospective buyer of the features and benefits of the product or service in a detailed level. .

Generating Revenue for a Troubled Publishing Industry

September 16, 2009

Analysis by: GLG Expert Contributor

Analysis of:Creating Lead-Gen-Engine | www.foliomag.com

The publishing industry, particularly magazines have been harder hit then most in this recession.  It doesn't look like it will come back when the economy recovers.  How do you bring this revenue up if you hold equity in publishing properties?  One solution is to find ways to generate leads for ROI focused advertisers.  

Gregg KailFormer Reseller ManagerAT&T CORP.

AT&T Entertainment Engages TV Viewers, but Cable MSOs Own the Customer

September 11, 2009

Analysis of:AT&T launches an online video site like Hulu | finance.yahoo.com

The new offer of AT&T Entertainment will engage TV viewers, but cable MSOs still own the customer for home TV and the Internet connection.

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