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Expert Insights on Advertising Spending

Advertising Spending is the amount of money advertisers are spending to advertise on different types of media including online, TV, print, outdoor, and radio. The dollars spent on advertising help build brand awareness and increase demand for a particular product. Advertising spending can be tracked to provide a measurement of advertising expenditures, effectiveness of the media buy, and quality of the advertising executions. Some large media specialist agencies include Carat, OMD, and MPG.

Gerson Lehrman Group Council Members are available to discuss Advertising Spending via phone consultations, live meetings, surveys, and other custom GLG products and services.

Find, engage, and manageSM experts today through the GLG platform

Featured Council Members

GLG Council Members are leading experts including academics, scientists, and industry specialists

Tony Pribyl, Vice President of Advertising Sales, Mamapedia

Tony PribylWhat is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Vice President of Advertising SalesMamapedia

Robert Figa, President, ADGEN CORP

Robert FigaWhat is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

PresidentADGEN CORP

William Day, Chief Executive Officer, ScanScout

William DayWhat is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Chief Executive OfficerScanScout

Lo Johnny, Media Consultant and Principal, L&L Partners Limited

Lo JohnnyWhat is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Media Consultant and PrincipalL&L Partners Limited

Russell Findlay, Principal, JRFindlay Consulting

Russell FindlayWhat is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

PrincipalJRFindlay Consulting

Browse all 466 Leading Experts

Study Groups

Study groups are populations of experts knowledgeable on specific sub-topics within a broader industry

Study Group Name No. Members
Advertising Purchasers 10
Marketing or Advertising Experts 4675
Online Advertising Experts 565
Print Advertising Market Experts 236
Advertising Agencies Evaluators 47

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Recent Live Meetings

Interactive roundtables, private visits, and small scale seminars are types of GLG Live Meetings

February 18, 2009 | Webcast

GLG Webcast: Predictions on Newspaper Advertising for 2009- February 18, 2009 at 2:00PM EST/11:00AM

April 9, 2009 | Webcast

GLG Webcast: Mobile Advertising/Marketing 101 - April 9, 2009 at 2:30PM ET/11:30AM PT

Recent News Analyses

News analyses are expert commentaries on current events, written by Council Members who are available for follow up consultations

Drug Advertising Paradox

September 28, 2009

New Drug Discovery Methodologies - Evolving Role of Clinical Data Managers | projectsolution.webs.com

Advertising by crude definition pertains to the process of promoting the awareness of a product or service to the general public or targeted consumers.Over the past decade, a new advertising product has penetrated the marketplace called "Informecials".Infomercials are a form of controlled advertising,...

Getting Advertising Bang For the Buck On the Internet

September 14, 2009

Ad Shift Throws Blogs A Business Lifeline | www.nytimes.com

Internet advertising is the way to go.It is directed to a specific audience, it reaches huge numbers of people,and it is cheap to buy. Sites like Facebook,Huffington Post,and PressPassTV are an advertisers dream come true. Making them work for a sponsor is the new and exciting challenge and opportunity....

What will be the next scenario for advertising investment in Spain?

October 16, 2009

Spain’s TV ads through a big slump | www.rapidtvnews.com

The advertising investment will go down to 2003 levels - 5.600.000 €, meanwhile others factors could play a key role for the recovery of the advertising industry such as the new public TVE without advertising, The DDT and the Analogic blackout

TV advertising faces increased competition from video

October 1, 2009

UK Internet ad spend overtakes TV for first time | www.reuters.com

Online ad spend has had an encouraging 2009 buoyed by increases in certain ad formats. But it is as much about the TV ad sector performing less well, particularly in the face of competition from online video advertising, which is a sector worth watching in the future.

DeBeers Advertising-A Knotty Problem for the Diamond Industry

September 15, 2009

Nicholas White, President, White & Co

The Everlon Diamond Knot | www.jckonline.com

Debeers' new advertising campaign is as much an example of the chaos in the diamond industry as are the continued sales declines. Here's more.

Browse all 7975 GLG News Analyses

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